Honda CEO, Takanobu Ito says F1 is not an interest anymore
by Bradley Wint on July 17th, 2009 at 2:00 am
Honda’s recently appointed CEO Takanobu Ito has stated that Formula 1 has become an unattractive option for the company and that a likely return in 2010 is not in the cards.
The Honda F1 racing team withdrew from the series due to poor season performances and a lack of financing and was bought out by Brawn F1. Since then, the team has been leading the charts with new management, and a new Mercedes engine under the hood.
Ito has stated that the 2009 season rules have put a lot of restrictions on innovation and expansion due to lots of standardization.
Also, considering that Honda’s focus now is on “going green”, maybe F1 may not be the right medium anymore to promote the vision of the company.
Via: Autosport | Image: Getty
>
Add your Comment
E-Mail Article
Print Article